10 tips for crafting highly effective job descriptions Thinkstock Hiring great talent starts with attracting the right talent. Here, an effective, engaging and inclusive job description is key. With a little upfront effort, you can craft just the right job description to bring a wide range of highly talented candidates into your pipeline — and ensure you’re not turning off talent before they even apply. “The best job descriptions combine a little bit of marketing, the reality of the role, the necessary skills and competencies and the organization’s culture. All those things put together are key to how to present an open role to the market,” says Justin Cerilli, managing director of financial services and technology at Russell Reynolds and Associates, an executive search and leadership transition firm. In addition to the standard role description and skills and experience required, recruiters and hiring managers must place an emphasis on culture, mission and values to avoid making a bad hire. And to ensure you are attracting a diverse pool of highly qualified applicants, you must also make sure your descriptions don’t