In this video we are going to look at the ‘MIT media lab logo set’, learn a little about the logo and designer Michael Bierut. Enjoy LOGO DESIGN & DESIGNER PLAYLIST Watch more here: https://www.youtube.com/playlist?list=PLYfCBK8IplO4QuVnj91AzJGWD-hxH-m6B USEFUL ARTICLE & VIDEO LINKS Michael Bierut – Wikipedia: https://en.wikipedia.org/wiki/Michael_Bierut Michael Bierut – Pentagram: http://www.pentagram.com/#/partners/109667 MIT Media Lab logo history: http://logos.wikia.com/wiki/MIT_Media_Lab Animation showing the new logo and research group acronyms: https://vimeo.com/109891648 MIT Media Lab by Pentagram review: http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mit_media_lab_by_pentagram.php#.V4VDjTkrIsl Helvetica Neue font: https://www.fonts.com/font/linotype/neue-helvetica Pentagram’s Michael Bierut Rebrands The MIT Media Lab: https://www.fastcodesign.com/3037339/pentagrams-michael-bierut-rebrands-the-mit-media-lab Previous MIT media lab logo system – 40,000 permutations: https://www.fastcodesign.com/1663378/mit-media-labs-brilliant-new-logo-has-40000-permutations-video Learn all about how this logo system was created here: Michael Bierut: “How to use graphic design” | Talks at Google https://www.youtube.com/watch?v=7NuKb9mk0ac MORE READING Michael Bierut at 2015 AIGA Design Conference: What I’ve Learned: https://www.youtube.com/watch?v=HUxWjZcAfvA MORE ON LOGO DESIGNERS Iconic logo designers: http://www.logosdesigners.com ***************** Who is your host? Hi, my name is Gareth David, I’m a freelance creative specialising in design for Print & Digital, Branding & Web/UI. I am currently based in London UK with over 10 years experience in the design industry. I also have a passion for sharing knowledge and teaching. I am extremely passionate about creating great ideas and exciting design. I have experience with an array of diverse clients. My portfolio demonstrates strong design practice with boutique and corporate brands, showcasing creative across print and digital communications, branding, web design, media campaigns, concept artwork and promotional marketing. Enjoy ***************** Gareth David Studio Subscribe to be notified of future up and coming tutorials. Follow On Instagram: https://instagram.com/garethdavidstudio/ Follow On Twitter: https://twitter.com/gareth_david Like The Facebook Page: https://fb.me/GarethDavidStudio Visit The Website: http://garethdavidstudio.com/tutorials/ #GraphicDesign #LogoDesign #LogoInspiration