Facebook

About Facebook
What Facebook ads look like 4
What objectives can I meet with my Facebook ads? 5
What targeting options does Facebook offer? 6
What is the minimum budget to advertise on Facebook? 6
How to get started 6
Case Studies 7

Instagram

About Instagram 8
What ad types does Instagram offer? 8
What Instagram ads look like 8
What objectives can I meet with my Instagram ad? 9
What targeting options does Instagram offer? 9
What is the minimum budget to advertise on Instagram? 10
How to get started 10
Case Studies 11

Twitter 12

About Twitter 12
What ad types does Twitter offer? 12
Tweet engagement 12
Video views 13
Grow your followers 13
Website visits 13
Website conversions 14
App installs and re-engagements 14
Lead generation 14
What targeting options does Twitter offer? 15
What is the minimum budget to advertise on Twitter? 16
How to get started 16
Case Study 16

Pinterest 17

About Pinterest 17
Social Media Advertising Guide 2
What ad types does Pinterest offer? 17
Awareness campaigns 17
Engagement campaigns 17
Traffic campaigns 18
What targeting options does Pinterest offer? 18
What is the minimum budget to advertise on Pinterest? 19
How to get started 19
Case Studies 20

Snapchat 21

About Snapchat 21
What ad types does Snapchat offer? 21
Snapchat Discover 21
Sponsored Lenses 21
Snap Ads 22
Sponsored Geofilters 22
How much do Sponsored Geofilters cost? 23
How to get started 23

LinkedIn 24

About LinkedIn 24
What ad types does LinkedIn offer? 24
Sponsored Content 24
Text Ads 25
What targeting options does LinkedIn offer? 25
What is the minimum budget to advertise on LinkedIn? 25
How to get started 26
Case Studies 26
HSBC 26
HP Software